The network has evolved over time. The initial offering was composed of bloggers who were already popular – they brought their readership with them. They just happened to be mostly bloggers – and this is probably why they were popular in the first place – whose blogging covered those aspects of “science is culture” that are quite controversial, from beating up on pseudoscience and medical quackery, to the relationship between science and religion, to the politics and politicization of science. This made for quite a lively discourse on the network, bringing up discussion topics that were important to have yet were considered taboo before. This did not sit well with all of the audience, many still squeamish about breaking of such cultural taboos (especially bold defenses of atheism), and the network got somewhat of a bad reputation in some circles, as a hotbed of godless, pinko-commie, liberal whateverwhatever people. That reputation, even during the most recent period when only about five out of 80 bloggers focused much on politics and/or religion, seems to persist.
Since the continuous additions of popular bloggers did not add many new readers and traffic (they were all already reading here anyway), and as the erroneous perception which Sb-haters promulgated that “there is no science on scienceblogs.com” needed to be countered, Seed invited many bloggers who never touch controversial topics and only blog about science. They also invited a couple of bloggers who are openly religious and a couple of conservatives. More recently, several bloggers who joined were reputable science writers and journalists. A new idea was to try and pick up some very new and not-yet-established bloggers, especially very young ones with talent, and bring them here and help them grow.
But none of this helped dispel the nefarious myths about Sb being an atheism network. In this effort to dilute politico-religious content with science content, Sb grew, in my opinion, too big. I think 80-something blogs with 90+ bloggers is too big. Internal rifts and formation of cliques was inevitable in such a large group, which led to some hidden and some very public fights, and resulted in some of our prominent bloggers leaving in a huff. This did not look good from the outside, I’m sure. And it did not work well for the bloggers’ morale either.
The chronic inability of the Seed management to communicate to and with bloggers did not help either (I feel the Overlords who tried to represent our interests were sidelined in the Seed newsroom). As a result, there is not much loyalty to the Seed brand. We are here for the network effect and traffic (and even the little money we get is important grocery money for some of us, including me), not because we are in love with Seed.